The STP life of brands

“It is not what is on the outside that matters but what is on the inside.” STP stands for: Step 1: Segment your market. Step 2: Target your best customers. Step 3: Position your offering. L’oreal India Segmentation on the basis of Demographics, Psychographics, and Geography.  Demographics consist of college girls and working women, belonging to the middle class …

Yateem

Yateem(Arabic) : Orphan(English) ‘Umi, It’s been fifteen days you went out looking for Abbu, I count nights with your needle on my fingertips, my blood oozes out in red. ‘Umi, I am still staring into your eyes, trying to read the words in your silent war. I woke up in the middle of my sleep. …

Toska

“No single word in English renders all the shades of toska. At its deepest and most painful, it is a sensation of great spiritual anguish, often without any specific cause. At less morbid levels it is a dull ache of the soul, a longing with nothing to long for, a sick pining, a vague restlessness, …